Hasta La Creative!

Digital marketing firm EVB has created Tommy Silk and The Jingle Generator to promote Intuit’s QuickBooks accounting software. The basic idea seems to be that all businesses need jingles to connect with customers. Does Apple have a jingle? Does Nike? Intuit has Tommy, an shaggy-wigged, ’80s-style music producer eager to lend a rockin’ hand. He’s even on Twitter. He says “rockin’ ” and “rocks” a lot. More than I do. And I say “rockin’ ” all the time, usually in an Austin Powers accent way worse than Tommy’s. I’m so lame. So was the jingle the site generated for me, but I assume that’s the point—and at least I spent five minutes not hearing about the Olympics. The organizers of the Beijing Games should try generating a jingle with Tommy. “Ode to the Motherland” just doesn’t rock, particularly when lip-synced.

—Posted by David Gianatasio