Jul 25

Genesis Shows How to Handle a Devilish Dog and a Snobby Star With a ‘Personal Brand’

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Dogs aren’t always man’s best friend. In German agency Jung von Matt’s spot announcing the spinoff of Genesis as a standalone luxury brand (rather than just a Hyundai model), a chauffeur quickly develops an adversarial relationship with the small dog in the back seat. When he picks up a Hollywood client–played by actress and model…

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