Sep
16
General Mills Reduces TV Use to Reintroduce Chex Mix
Posted in: Uncategorized
CHICAGO (AdAge.com) — When General Mills set out to reinvigorate its Chex cereal brand and its party-mix recipe, the company wanted to connect with home cooks on a personal level. The result: an online and print buy with Reader's Digest properties — and a dramatic reduction in broadcast-TV spending.
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