Aug
01
GenAI Will Force a New Business Model for Agencies
Posted in: UncategorizedUntil quite recently, the communications industry was a laggard when it came to adopting advanced tech; gut instinct led the way for decades. As such, many agencies have been operating in antiquated fashion for years now. Most agencies use time- and materials-based billing models, which essentially incentivize them to work the long way–the longer a…
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