Apr
23
Gatorade Tries to Evolve Beyond Last Round of Work
Posted in: Uncategorized
Tonight, Gatorade will introduce its G Series product line to consumers with a 60-second spot, "Gatorade Has Evolved," from TBWA/Chiat/Day, Los Angeles. Then, the brand team will collectively hold its breath and hope for the best — or at least something better than the head-scratching and sales slides that came after the "What Is G?" introduction.
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