Jun
25
Gatorade takes a leap with ‘ball girl’ video
Posted in: UncategorizedAnother day, another viral campaign where you have to squint to find the culprit. This time it’s Gatorade, whose “Amazing ball girl catch†has gotten a few hundred thousand views on YouTube (although much of the traffic seems to be coming from debunking posts like those on Deadspin and Snopes). I always have mixed feelings on these kinds of videos, especially when they only take off after being revealed as marketing projects. Still, if you know a video is the work of an ad agency—in this case, Chicago’s Element 79—and you still go watch it, they must be doing something right.
—Posted by David Griner
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