Oct 31

Gary Vaynerchuk Thinks Brands Are Missing Out on Creative Built for Social Media

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According to Gary Vaynerchuk, marketers should spend more time developing creative for social media. At ADWEEK’s Mediaweek event, Vaynerchuk, a serial entrepreneur and co-founder of the agency VaynerMedia, spoke with Jenny Rooney, Adweek’s chief brand and community officer. Vaynerchuk said that creative content plays a crucial role in driving reach and providing consumer insights. “I…

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