Gap’s Kaleidoscopic Sounds


How exactly does one write a song about a color? Isn't that a bit like "dancing about architecture" or sculpting a guitar solo? Sure, there's "Mellow Yellow," "Paint It Black" and "Kind of Blue," but those songs were born from some, ahem, altered minds. Nevertheless, it was the idea dreamed up by Rehab when Gap asked for an unusual idea for its spring "Color Redefined" campaign.

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