Sep 08

Gap Quietly Names New CMO, and Rolls Out Her First Campaign

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Key Insights Gap is leaning into the idea of ‘modern American optimism’ in its first campaign under its new CMO. Gap has brought the entire consumer experience in-house, with all elements created by Alderete’s team. Gap has a new marketing chief. Mary Alderete, a veteran of Gap Inc., has taken on the role Alegra O’Hare…

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