Nov
12
GamesThatGive: You Play, Charities Win
Posted in: Uncategorized
Like others, advertisers and charities are trying to tap the power of new media as a way to attract interest, build communities, disseminate information, interact more directly with their audiences and drive action. But much of what they are doing gets lost among the thousands of competing marketing messages directed at consumers daily. To break out of the clutter, GamesThatGive, an online startup, offers casual games people can play for free and also raise money for charities.
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