Jul 29

FTC Study: Dollars Spent on Marketing to Kids Much Lower Than Thought

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WASHINGTON (AdAge.com) — It turns out food and beverage marketers are spending $8.4 billion less to target children than initially thought. But some in Congress say it's still too much. A Federal Trade Commission report on marketing of food products to kids features the first numbers gleaned from actual company marketing documents. The FTC report says food, fast food and beverage makers spent $1.6 billion marketing to children under 17 in 2006.

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