Yale Study: Fast Feeders Still on the Hook for Kids’ Health


Fast-food companies including McDonald’s and Burger King may have decreased advertising aimed at children and gone so far as to put more nutritious foods in kids’ meals, but that’s not enough, according to one study.

According to the Yale Rudd Center for Food Policy & Obesity, too many children are seeing fast-food ads on TV not aimed at children and too many restaurants are still introducing non-nutritious items to the adult menu, canceling out any supposed good. That’s to say nothing of the restaurants increasing their marketing to children and to minorities.

The report, Fast Food Facts 2013, is a follow-up to a 2010 study by Yale, which found that fast-food chains were marketing to kids more than ever. The 2010 study examined the marketing practices of 12 major fast-food chains; the new study looked into the practices of 18 major chains including McDonald’s, Burger King, Wendy’s, Subway and KFC.

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