Nov
26
FTC Removes Justification for Low-Tar Claims
Posted in: Uncategorized
WASHINGTON (AdAge.com) — It may seem like one of those dull technical matters, but the Federal Trade Commission's decision to withdraw its endorsement of the Cambridge Filter Method is the latest of a thousand cuts killing tobacco marketing. The latest step will likely force tobacco marketers to give up on "low tar" claims and, more importantly, will make it easier for critics to go after "light" cigarettes.
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