Sep 07

From Stink-Free Rooms to IPhone Apps, Paint Marketers Pour on New Promos, Pitches

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NEW YORK (AdAge.com) — With new-home construction languishing, paint sales are projected to slide 9% this year, leading brands such as Glidden, Benjamin Moore and Dutch Boy to pick up the slack with new marketing and new products designed to encourage consumers to spruce up their homes.

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