Jul
06
French Brand Lotus Baby Gets Real About the Messy Side of Parenting
Posted in: UncategorizedAdvertising in the baby care category has long been typified by soft lighting, gentle melodies and pastel colors that paint an idealistic portrait of parenthood. Lately, however, some advertisers in the U.S. and U.K. have dropped those clich?d images in favor of a more realistic depiction of parenting-yet the French baby care market has lagged…
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