Sep 07

Foursquare and Clear Channel Outdoor Partner to Advance Cross-Platform DOOH Measurement

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Clear Channel Outdoor is partnering with Foursquare to provide brands with daily updated campaign performance metrics across both traditional printed as well as digital out-of-home (DOOH) displays, as the oldest mass ad format seeks to align with other media. The two companies are merging their campaign performance tools: CCO’s RadarProof time-stamped ad technology and Foursquare…

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