Apr
09
Forging An Ironclad Brand Gives Us Much-Needed Marketing Basics and More
Posted in: UncategorizedIn an age where so many books on branding and marketing resort to a gimmicky approach, it’s refreshing to get a back-to-basics but comprehensive look at the business. That’s what we get with Lindsay Pedersen’s Forging an Ironclad Brand: A Leader’s Guide. This book really is a lengthy Branding 101 lesson. Pedersen starts with defining […]
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