Hasta La Creative!

With the claim “25 years rolling together”, the Seat Ibiza celebrates its anniversary with a heartfelt tribute to youth and freedom, represented by the evolution of skating. A subtle travel in time that features a nice cover of “Forever Young” as the soundtrack. The spot was directed by Hugo Menduiña, from Agosto, for the agency Atletico International.

BONUS TRACK: as a scoop just for the Adverbox readers, here you have a nice making-of showing how the ad was made…

Title: Skaters
Client: Seat
Agency: Atlético International
Director: Hugo Menduiña
Creative Directors: Pepe Colomer & Josep Maria Basora.
Art Director: Patrick Salvador
Account Executive: Rafael Pesaque.
Client contacts: Artur Martins & Susana Gaya.
Agency Producer: Roger Lairisa.
Production Company: Agosto
Producer: Victor Mata
D.O.P: Albert Roigé
Posproduction Supervisor: Sergi Roda
Postproduction: Infinia
Music: Youth Group
Time: 45″