Apr
23
Ford: Smells New
Posted in: UncategorizedFord Selección the brand of used car of Ford wanted to bring back the same excitement to their used that the new one have. The idea was easy, add them Smell New, not just an advert but the full sensation of be the first one that uses that car.
Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Director: Alvar Suñol
Art Director: Alberto Espeja
Copywriter: Gonzalo Urbez
Post a Comment