Apr
20
Ford Launches Global Creative Review in Major Setback for WPP
Posted in: UncategorizedWPP faces another significant hurdle less than a week after the departure of CEO Martin Sorrell as one of its biggest clients, Ford, has launched a global creative review. GTB, formerly known as Global Team Blue, is the Detroit division dedicated to handling Ford’s marketing business. A spokesperson for WPP referred to that organization, which…
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