Oct 08

Ford Introduces New Agency Model, Names BBDO as Creative Lead After 75 Years With WPP

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Ford has selected BBDO as its new lead creative agency, concluding a global creative review launched in April. The move marks a major defeat for WPP, which has been Ford’s lead advertising partner for more than seven decades and counts the automaker as its largest global client. BBDO begins transitioning to the new role on…

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