Ford Drives on ‘Vampire Diaries’ With Social-Media Twist


NEW YORK (AdAge.com) — A Ford Fiesta won't crop up in CW's "Vampire Diaries" until early October, a veritable eternity in terms of TV-show viewing. But the automaker is trying to get people to talk about it now, even though the fan-favorite show won't hit the screen until Sept. 9.

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