Mar 18

Ford Brings Theater to Argentina’s Countryside in Tales of Magic Realism

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BUENOS AIRES (AdAge.com) — Tapping into Latin America's literary tradition of magic realism, Ford Motor Co. is bringing wondrous tales along with trucks to little-used theaters in rural Argentina. Ford and its agency JWT were inspired to write plays by the launch of the latest Ford Ranger compact pickup, because there wasn't much to say about the truck itself.

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