Mar
24
Ford Applauds Own Workers in Latest Ads
Posted in: UncategorizedDETROIT (AdAge.com) — Ford Motor Co.'s new ad strategy seems to reflect a growing commitment to employee and dealer communications. National ads now in development — the much-anticipated first work from new top marketing executive James Farley — will feature the automaker's employees and their accomplishments, said Mr. Farley, who told Ad Age the blitz is "really an employee-engagement project."
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