Mar
25
For Troubled Heineken, Why Image and Status Is Not Enough
Posted in: Uncategorized
CHICAGO (AdAge.com) — Now that Euro RSCG's first work on Heineken and Heineken Light is hitting the airwaves, Ad Age caught up with Chief Marketing Officer Christian McMahan to discuss how the spots will change the conversation around the struggling brands, and keeping the Dos Equis phenomenon rolling, among other topics.
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