Apr 21

For This DTC Leather Brand, Unique Personalization Options Are a Substitute for a Logo

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For luxury leather goods brands, a logo is essentially a “calling card.” For Louis Vuitton, it’s the interlocking L and V. Coach is synonymous with the horse and buggy. When Celine removed the accent from atop the first E, brand loyalists were so outraged it sent social media into a frenzy. But Leatherology, a direct-to-consumer…

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