For ‘Gossip Girl,’ Modesty Is So Last Season


NEW YORK (AdAge.com) — The CW network really needs to succeed in tempting viewers back to watch the first new episodes of its flagship program "Gossip Girl." To that end, ads, online video promotions and outdoor billboards will feature characters from the program locked in passionate embraces, with the text message "OMFG" superimposed on top.

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