Jan
06
For CMOs, Cause Marketing Is a Way to Innovate in an Uncertain Time
Posted in: Uncategorized
With the recent dramatic drops in marketing spending, there has been one category that continues to grow: cause marketing. With this rise in popularity comes the question: Where is cause marketing headed in 2010? While the rules of a successful cause campaign remain solidified, the category is set to change dramatically in 2010.
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