Apr
03
For Caruso, Branded Content Has to Think Small to Get Big
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — David Caruso has worked on some big branded-entertainment deals with enormous marketers within a giant agency holding company. But he now believes small and focused will work considerably better at taking branded content to the loftier level he envisions for it at the center of marketing plans.
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