Apr 01

Fools Rush In: The Funniest, Weirdest and Wildest Brand Stunts of April Fools’ Day 2022

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April Fools’ Day is back. In 2020, consumers fairly explicitly communicated to brands that the second month of a global pandemic was really not the time to be Fools-ing around–and, for the most part, brands took the hint. We saw a few April Fools’ brand stunts the following year, mostly of the harmless and charmingly…

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