Food Network Signs Three Upfront Deals for ‘Next Iron Chef’


NEW YORK (AdAge.com) — As the "upfront" market enters its third week at a standstill, some networks are writing early deals based on branded entertainment. Scripps Interactive's Food Network just completed its first three deals of the upfront season, all for the upcoming second season of "The Next Iron Chef," premiering Oct. 4. American Airlines, Kikkoman and Art Institutes have all signed on as sponsors for the show, currently filming in Japan.

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