Apr
22
Food Network and HGTV Bank on Trust
Posted in: Uncategorized
Scripps is positioning its five-network portfolio under the tagline "Brands (for life)," based on the newfound value of trust. "Consumers have lost a lot more than equity in their home and money in their stock portfolio. They've lost of a critical amount of trust," said Steve Gigliotti, Scripps exec VP-ad sales. "We have trusted brands with quality, relevance, stability and trust."
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