Hasta La Creative!

Apparently, one would think that with the gloomy air surrounding the business sector, advertising will falter or be held back until something concrete comes out of the businesses that are slowly showing their true colors as far as financial instability is concerned. But don’t tell that to the food manufacturers. They are still going all out with the advertising campaign and from the looks of it, this is the best time to go about it.

This has been a proven theory in the past months. While the credit crunch is apparent, businesses have been investing heavily on advertising. So to answer the question on “Will Advertising Fall to the Financial Crisis?”, the answer is a big NO!

So food companies say they are jumping back in the game. If they want to keep selling their own brands, they’ve got to keep them in the minds of shoppers.

From Sara Lee Corp.’s new ad campaign with The Walt Disney Co.’s “High School Musical 3: Senior Year” to Kraft’s new pizza commercials preaching “DiGiornonomics,” consumers should expect to be blitzed by food advertisements in the next year.

Many major food makers are promising boosts to their advertising in the new fiscal year or reporting their spending is up in the most recent one. Their ads seem to be hitting a variety of outlets, including print, television, in-store promotion and the Internet – which marketers say helps them hone in on consumers and get the most bang for their advertising buck

(Source) FortWayne.com

Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!