Apr 28

Focusing on Consumer Needs Is Not Enough

Posted in: Uncategorized

There may never be a snappier explanation of the "jobs" concept than late Harvard Business School professor Ted Levitt's famous utterance, "The customer is looking for a quarter-inch hole, not a quarter-inch drill."

Related posts:

  1. Advertiser is Advertising: Tokyo Lab ...
  2. BK will ease your king-size tongue erection Burger King and Crispin Porter + Bogusky move into questionable...
  3. Mebucaïne: Sushi When swallowing hurts. Advertising Agency: Saatchi & Saatchi Brussels, Belgium...
  4. Ford Slashed Ad Spending by $200 Million DETROIT (AdAge.com) -- Ford Motor Co., which today reported a...
Tags:
No Responses to “Focusing on Consumer Needs Is Not Enough”

Post a Comment