Flying With the Sports Illustrated Swimsuit Models


NEW YORK (AdAge.com) — They are by now iconic, the bathing beauties splashed across the pages of Sports Illustrated magazine, seemingly having the time of their lives, beckoning you to join them. Now, for the first time, you can. With the Feb. 10 publication of its 2009 swimsuit edition, the Sports Illustrated Group kicks off a new business initiative focused on "experiential marketing."

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