Jul
26
Five Questions With New DMA CEO Lawrence Kimmel
Posted in: Uncategorized
NEW YORK (AdAge.com) — The Direct Marketing Association has tapped a former agency head as its new CEO. Lawrence Kimmel, former chairman-CEO of Grey Direct Global Network, is the only agency CEO to hold the chief executive role at the DMA. Mr. Kimmel spoke with Ad Age about a variety of topics including what DMA members need to be doing more of and what the role of a DMA president should be.
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