Jul
06
Fiber One Spots Serve Humor Without the Stereotypes
Posted in: Uncategorized
For the past few years, Fiber One's brand team has produced a series of TV spots that accent the virtues of its portfolio of products without exaggerating the accent of one of its primary brand ambassadors, actor Ajay Mehta. The spots use humor in a truly funny and engaging manner, and deliver their core messages effectively without perpetuating negative stereotypes about Asians and Asian Americans.
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