Ferrero Is Using the Oscars to Introduce Kinder Joy—a Chocolate Treat With a Toy Inside—to America

If you’re going to mimic theatrical trailer tropes like “In a World…” as part of your marketing campaign you might as well do so during the Oscars. Ferrero is doing just that, positioning its Kinder Joy product–a chocolate treat that also has a toy inside–as a hero, of sorts, giving parents something different and fun…

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