Oct
14
Female IPhone Users More Likely to Tune Out Mobile Advertising
Posted in: Uncategorized
SAN FRANCISCO (AdAge.com) — Marketers love them and Google is betting its mobile strategy on them. Those shiny new smartphones are changing the mobile-marketing game, but for one agency the iPhone has consistently performed the worst on measures of engagement when it comes to marketing to 19- to 49-year-old females.
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