Apr 16

Fear, Then Calm Were Top-Performing Emotions in Social Ads for First Stretch of Lockdown

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Social media users cycled through various stages of acceptance as quarantine realities started to set in last month, or at least that seems to be one takeaway from a new VidMob report that tracks the performance of various creative elements in social ads throughout lockdown measures taken to fight the COVID-19 pandemic. The analytics firm…

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