Hasta La Creative!

FCB RG2 launched a new campaign for the Alzheimer’s Foundation of Venezuela entitled “The Unforgettable Account.”

Despite the fact that Alzheimer’s is a growing problem worldwide, donations to Alzheimer’s non-profits in Venezuela have actually declined. One reason for this is that people forget how to donate. So, FCB RG2 teamed up with Banplus, a bank in Venezuela, to make it easy to remember. People can donate to an account at the bank with the easy to remember account number: 0000-0000-00-0000000000. All donations to the account go to “toward programs that provide support and training to caregivers of patients with Alzheimer’s and promising research initiatives.”

In the above video, an old woman suffering from Alzheimer’s brings a human face to the effort. “I can’t remember anything of what I’m saying right now,” she admits, “but what really matters is that you will remember it.” It’s an affecting way to get viewers attention and ensure that when she shares the easy to remember account information, people will listen. And so far it is making a difference; since the effort launched, donations to the Alzheimer’s Foundation of Venezuela have increased by 226 percent.

Credits:

FCB RG2

VP/Chief Creative Officer – Exequiel Rodríguez

General Creative Director – Sydney Reyes

Senior Copywriter – José Manuel Ferreira

Art Director – Exequiel Rodríguez

VP/Chief Planning Officer – Julio Grande Allende

Photographer – Daniel Méndez

Account Supervisor – Valentina Aveledo

Whiskey Film

Director – Evans Briceño

Executive Producer – Juan Bernardo González

Director of Photography – Maurizio De Vita

General Producer – Guillermo Pérez

Musician – Sydney Reyes

Blue Post

Editor – Evans Briceño

All Awards

Consultant – Juan Christmann

Consultant – Renato Lopes