Mar 06

FCB Chicago Lands GE Appliances Account

Posted in: Uncategorized

GE Appliances announced it has chosen FCB Chicago as its creative agency of record to handle advertising, digital, social and shopper marketing following a competitive review that launched in November. Sources close to the matter told Adweek that FCB beat out longtime incumbent BBDO (which had worked with the larger General Electric since 1920), Ogilvy…

Related posts:

  1. John Oliver’s Parody Ad Skewers GM With Bleak Phrases From an Internal Memo While it's true HBO is not an ad-supported network,...
  2. Kimberly-Clark Launches Global Creative Review, Forcing WPP to Defend a Major Account CPG conglomerate Kimberly-Clark recently launched a global creative agency review...
  3. Marriott International Sends Global Media Account to Publicis Marriott International has handed its global media buying and planning...
  4. Hotels.com Consolidates $175 Million North American Media Business With MediaCom Booking giant Hotels.com has concluded a competitive review launched last...
Tags:
No Responses to “FCB Chicago Lands GE Appliances Account”

Post a Comment