Hasta La Creative!

Ad agency Jung von Matt/Neue Elbe and directing duo Alex & Steffen stage an orgy of CGI insanity, referencing various effects-driven fantasy blockbusters from the past 20 years, in this lighthearted yet heart-pounding German spot branding Fanta as "The official sponsor of FANTAsy." When a giant Transformers-type cyber-terror lays siege to a desert castle, a pro wrestler gets catapulted into the fray, bouncing harmlessly off the bot's metal hide, and a plucky princess slides down a saurian's back to save the day. Turns out the action—superbly staged and worth several viewings—is taking place in the imagination of a little girl at a family picnic. The intricate sandcastle they've built sits nearby, its parapets manned by action figures. Some might say it's a sad commentary that a kid's imagination is fueled by soda-pop-culture/Hollywood hype, though in our media-saturated age, this seems about right, and the melee she envisions provides more thrills than most mega-budget flicks can manage. Good thing they didn't probe her brother's imagination. That little devil would've used the robot to conquer the world and hogged all the Fanta for himself!