Feb 06

Fanatics Targeted Fans on Facebook and Instagram to Score Massive Super Bowl Sales

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It’s a touchdown for Fanatics, which had its best Super Bowl ever, thanks to merchandise sales (and a surprise underdog win from the Philadelphia Eagles). Fanatics, NFL’s ecommerce partner for the past 12 years, used Facebook and Instagram to promote and sell Eagles merchandise as soon as the game ended. Overall, the company saw Super…

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