Hasta La Creative!

For a long time the poor visibility and interaction of Facebook ads has been criticized. So, Sancho BBDO created a “banner” that gets itself in between the pictures of food in restaurant´s fanpages,
promoting how efficient Exito´s dental floss is. Some of the pages where you can see the action.

We wanted to give notoriety to our brand, Éxito Dental Floss, with a few ads and a very low budget. So, we decided to put it in a place where everyday there is more people, Facebook.

The Challenge:
83% of people recognize that never have clicked on Facebook ads. So, we had to create a message that was out of conventionalism, some message that was outstanding.

The idea:
We created “Flossbook”, a “banner” that took advantage of Facebook timeline and, in this case, it acted as a dental floss, getting between the content that restaurants’ fan pages publish. A literal translation of the product benefit, because we were between thousand of dishes.

Results:
An increase of 30% in visits of the Éxito’s website
1.000 fan pages impacted with a range of more than 900,000 people on Facebook.
More than 200.000 likes on fan pages.

But the most important thing, we achieved to increase visits to our page and we did it so much better than a Facebook ad, but without paying for it.

Advertising Agency: Sancho BBDO, Bogota, Colombia
Chief Executive Officer: Hugo Corredor, Giovanni Martinez
Executive Creative Director: Oscar Muñoz, Diego Forero
Creative Director: Freddy Mendez, Alejandro Camelo
Copywriter: César Castaño, Alejandro Camelo
Art Director: Oscar Muñoz, Juan David Rodríguez
Producer: Alejandro Cartagena
Programer: Sergio Juanías.