Jul
10
Execs Admit Competition to Blame for Flat Corona Sales
Posted in: Uncategorized
CHICAGO (AdAge.com) — When Corona Extra last year suffered its first sales decline in 16 years, executives at the brand's U.S. importer said a price increase, not stronger competition, was to blame. If history was any guide, the executives said, sales would surge back to their usual robust pace as soon as the competition's pricing caught up to Corona's. That's not exactly happened this time around.
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