Hasta La Creative!

What a day the Internet had yesterday. First we by MacVx”>watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: “What Colors Are This Dress.”

If you’re unaware—which is impossible, unless you live in a cave—the story pointed to a Tumblr discussion about the color of a dress. Welp, the Internet exploded—and so did the brands, which swarmed the topic like flies.

See some of the tweets below. Hooray for net neutrality! I guess?
 

Clearly it’s copper and black. #TheDress

— Duracell (@Duracell) February 27, 2015

It’s not the color of #TheDress that matters, it’s the #party you wear it to.

— Party City (@PartyCity) February 27, 2015

White and gold? Black and blue? All we see is white and red. #TheDress

— barefootwine (@BarefootWine) February 27, 2015

#whiteandgold or #blackandblue? We found a way around science- you can have both! #TheDress #dressgate pic.twitter.com/5oj3ZTqOWk

— LEGO (@LEGO_Group) February 27, 2015

Definitely not blue #TheDress pic.twitter.com/Z1dIE9Atoa

— krispykreme (@krispykreme) February 27, 2015

Proud to be black & white, or is it white & black? #TheDress — Drinkaware.ie pic.twitter.com/Turyk9zYfc

— Guinness Ireland (@GuinnessIreland) February 27, 2015

Definitely Red and White! #HaveAbreak #TheDress #breakfromthedress #TeamRedAndWhite pic.twitter.com/BFVVMRGn5m

— KITKAT (@KITKAT) February 27, 2015

We’ve been asked… The dress is blue & black. #tweetfromtheseat

— Charmin (@Charmin) February 27, 2015

AKSHULLY if you adjust the saturation and bring down the levels you’ll see that the llamas never even ran away in the first place. #TheDress

— Pete Zaroll (@totinos) February 27, 2015

We see it as blue and yellow, but we may be a tiny bit biased. #TheDress pic.twitter.com/JGs4XuyiZ8

— Cirque du Soleil (@Cirque) February 27, 2015

You’re not the only ones @Cirque! We see blue & yellow too 🙂 #TheDress pic.twitter.com/jOcsQrOCUN

— IKEA USA (@IKEAUSA) February 27, 2015

It doesn’t matter which color you see, we’ve got you covered. #TheDress pic.twitter.com/v5lJOCydVp

— Behr Paint (@BehrPaint) February 27, 2015

No filter. #TheDress pic.twitter.com/U1A8A6pNsd

— Miller Lite (@MillerLite) February 27, 2015

Trust us, #TheDress is white.

— Clorox (@Clorox) February 27, 2015

You all have it all wrong. It’s red & red. #TheDress

— Fireball Whisky (@FireballWhisky) February 27, 2015

Why does everyone keep calling us Gold and White now? What’s going on, Internet?! #TheDress #WhatColorsAreThisDress pic.twitter.com/Hz4xGr7DzZ

— M&M’S® Brand (@mmschocolate) February 27, 2015

We promise, we aren’t messing with you. This dress is blue and black. #TheDress #Blueandblack #WhiteandGold pic.twitter.com/pI92V96uLX

— JCPenney (@jcpenney) February 27, 2015

Less concerned about #thedress and more concerned about the #lastchobani in the fridge.

— Chobani (@Chobani) February 27, 2015

We think #thedress is blue… But we’re a bit biased. #blueandblack http://t.co/ycCj6KU5MW

— Lee Jeans (@LeeJeans) February 27, 2015

We may see #whiteandgold on #TheDress, but it’s #blackandblue that we want in our belly! pic.twitter.com/DRYMi81zO8

— Dogfish Head Brewery (@dogfishbeer) February 27, 2015

Who can you trust? Certainly not your eyes. This is definitely #whiteandgold #thedress pic.twitter.com/4YtUBPeQ6s

— Zyrtec (@Zyrtec) February 27, 2015

*stops furiously scribbling amidst dozens of coffee cups* there is no dress. it is not the dress that changes colors, it is only yourself.

— Denny’s (@DennysDiner) February 27, 2015

It’s white and gold. pic.twitter.com/OqrPgKx6r4

— Pizza Hut (@pizzahut) February 27, 2015

This is awkward, it’s actually white and red. pic.twitter.com/DpCKsBkPiI

— Domino’s Pizza (@dominos) February 27, 2015

#TheDress might look better in red and white.

— Coca-Cola (@CocaCola) February 27, 2015