Hasta La Creative!

Short rationale: Europe Mall is a premium mall that uses individual approach to every client. And the way to client’s heart lays through … his pet.
In collaboration with fashion designer Nastya Khokhlova (Kh) we developed the unique pair T-shirts for clients and their four footed friends.
The master was honourably wearing a portrait of his favourite pet on his chest.
And the dog’s T-shirt contained advertising:
“In our clothes you don’t look as nice, as your pet. But you need it more. Europe mall.”
Stylish design + the most trusted source of communication = customers’ loyalty increasing + four footed outdoor advertising.

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov
Art Director: Irina Korotich
Copywriter: Ivan Sosnin
Photographer: Ekaterina Demidova
Additional credits: Kate Bamby, Evgeny Harchenko, Maria Samoilina, Nastya Khohlova