Jul
08
Essence Turns Annual Festival Into a Virtual Experience for the Black Community
Posted in: UncategorizedWhen the Covid-19 pandemic forced Essence to cancel its 50th in-person festival in April, the media, tech and commerce company quickly pivoted to produce an all-virtual experience to engage consumers during a time they’d normally be in the Big Easy. The Essence Festival typically draws more than 500,000 people and makes a $300 million economic…
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