Oct 06

Eskimo Pie Changes Its Name to Edy’s Pie to Better Reflect Its Brand Values

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Another brand is changing its packaging amid larger discussions from consumers of what is and isn’t appropriate. The ice cream brand long known as Eskimo Pie will henceforth be called Edy’s Pie in a nod to its brand founder, candy-maker Joseph Edy. It’s also an effort to distance itself from what Elizabell Marquez, head of…

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